PP04 · Professional Performance
Creative Performance Assessment
How does your professional generate, explore and refine ideas when solving a complex problem?
Research protocolCreative Performance Assessment
How does your professional generate, explore and refine ideas when solving a complex problem?
Professional PerformanceEye Tracking BarEye Tracking GlassesEye Tracking VRCreativeCreativity
FIELDProfessional Performance
EXECUTIONIn-person execution
TECHNOLOGY PATHEye Tracking Bar · Eye Tracking Glasses · Eye Tracking VR
STUDY CODEPP04
The research question
How does your professional generate, explore and refine ideas when solving a complex problem?
Creative Performance Assessment measures creativity as a general professional process: how a person explores alternatives, shifts between possibilities, avoids premature fixation and develops solutions to complex problems.
ScreenReal environmentVR
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Professional Performance
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the problem-solving or ideation task and the available information / alternatives.
Run the task on screen, in the real environment or in VR.
Capture exploration, option switching, visual sequence and decision timing.
Identify premature fixation, ignored information, workload and creative bottlenecks.
Use the evidence to improve people, teams, methods and creative workflows.
Typical outputs
What this specific study can produce
01Exploration breadth
02Option-switching patterns
03Premature fixation
04Idea-generation latency
05Cognitive workload
06Attention flexibility
07Ignored information
08Creative bottlenecks
09Consistency across tasks
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OHB SwedenPublic precedent
Mission-control operator study examining cognitive load, visual behavior, task familiarity and interface use.
View public source ↗02NASA Langley Research CenterPublic precedent
Human-performance and attention research with commercial aviation pilots using eye tracking and psychophysiological measures.
View public source ↗03DensoPublic precedent
Expert-vs-novice visual-performance research used to improve inspection accuracy and training.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study