POL08 · Political Marketing
Outdoor Metrics
Are you really being seen on the street?
Research protocolOutdoor Metrics
Are you really being seen on the street?
Political MarketingAMPOutdoorPolitical
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHAMP
STUDY CODEPOL08
The research question
Are you really being seen on the street?
Outdoor Metrics uses AMP for continuous aggregate audience measurement of political outdoor media. It distinguishes potential exposure from actual viewing and quantifies impressions, watch rate, attention time, dwell time, audience characteristics and performance by location and time.
Political outdoor mediaDOOHDigital billboardsMupisLED panelsPublic-space screens
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define a minimum of five political outdoor-media points and the campaign / content schedule.
Install and configure AMP for privacy-governed aggregate audience measurement at each point.
Measure continuously for 30 days per location.
Quantify impressions, actual viewers, watch rate, dwell time, attention time, audience profile and performance by hour / day / location.
Report comparative location and campaign-performance patterns across the contracted points.
Typical outputs
What this specific study can produce
01Audience Impressions
02Viewer Count
03Passerby Count
04Watch Rate
05Attention Time
06Dwell Time
07Gender
08Age Range
09Performance by Location
10Performance by Time / Day
11Real-Time Audience Reporting
12Comparative Performance Between Locations
13Campaign-Level Audience Performance
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study