APPLICATIONSPolitical Marketing
NEURO GARAGE · SCIENTIFIC SERVICE · POL08Outdoor Metrics
Are you really being seen on the street?
Every protocol is configured to the objective, sample and measurement environment.
Research protocolOutdoor Metrics
Are you really being seen on the street?
Political MarketingAMPOutdoorPolitical
RESEARCH APPLICATIONPolitical Marketing
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHAMP
STUDY CODEPOL08
THE VALUE OF THE STUDY
From a research question to actionable evidence.
Outdoor Metrics uses AMP for continuous aggregate audience measurement of political outdoor media. It distinguishes potential exposure from actual viewing and quantifies impressions, watch rate, attention time, dwell time, audience characteristics and performance by location and time.
Objective measurementProtocol-defined interpretationDecision-oriented reporting
01 / Scientific objective
Are you really being seen on the street?
Outdoor Metrics uses AMP for continuous aggregate audience measurement of political outdoor media. It distinguishes potential exposure from actual viewing and quantifies impressions, watch rate, attention time, dwell time, audience characteristics and performance by location and time.
Political outdoor mediaDOOHDigital billboardsMupisLED panelsPublic-space screens
02 / Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
03 / Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define a minimum of five political outdoor-media points and the campaign / content schedule.
Install and configure AMP for privacy-governed aggregate audience measurement at each point.
Measure continuously for 30 days per location.
Quantify impressions, actual viewers, watch rate, dwell time, attention time, audience profile and performance by hour / day / location.
Report comparative location and campaign-performance patterns across the contracted points.
05 / Expected study outputs
What the research delivers
01Audience Impressions
02Viewer Count
03Passerby Count
04Watch Rate
05Attention Time
06Dwell Time
07Gender
08Age Range
09Performance by Location
10Performance by Time / Day
11Real-Time Audience Reporting
12Comparative Performance Between Locations
13Campaign-Level Audience Performance
SCIENTIFIC EVIDENCE
Observe. Measure. Decide.
The deliverables depend on the approved study protocol. The examples below are categories of outputs and potential decisions, not fabricated participant data or promised findings.
Appropriate instrumentation
AMP
Protocol-based metrics
Audience Impressions
Viewer Count
Passerby Count
Decisions supported
Compare outdoor locations by observed audience metrics
Review visibility by time / day
Compare watch rate and attention time across points
Measurement outputs and interpretation must follow data-quality checks and the actual scientific protocol. No sample findings are represented here.
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗NEXT STEP
Define the right study, not just the equipment.
Tell us your research question. We will discuss the sample, measurement setting, technologies and reporting requirements before confirming the scope.
SCIENTIFIC SERVICEOutdoor Metrics
Request proposal