POL07 · Political Marketing
Hidden Perception
Do you know what your voters really think about you—and do not tell you?
Research protocolHidden Perception
Do you know what your voters really think about you—and do not tell you?
Political MarketingEye Tracker BarHidden PerceptionPoliticalIAT
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHEye Tracker Bar
STUDY CODEPOL07
The research question
Do you know what your voters really think about you—and do not tell you?
Hidden Perception applies an Implicit Association Test (IAT) with Eye Tracker Bar to examine implicit association patterns related to candidate perception, public image, attributes and comparisons between concepts or positioning. Results describe task-performance and visual-response patterns; they do not claim direct access to private thoughts.
Controlled in-person IAT
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the candidate / concept categories and attribute pairs for the IAT.
Run the standardized 3-minute IAT with Eye Tracker Bar for N = 30 participants.
Measure response latency, response accuracy and visual behavior across congruent and incongruent task blocks.
Calculate association-strength and candidate–attribute response patterns according to the approved protocol.
Report the implicit-association profile descriptively without converting it into individual political targeting.
Typical outputs
What this specific study can produce
01Implicit Association Strength
02Association Direction
03Reaction Time
04Response Accuracy
05Candidate–Attribute Associations
06Congruent vs. Incongruent Responses
07Response Latency by Category
08Implicit Perception Profile
09Visual Attention During IAT
10Fixation Patterns
11Comparison Between Tested Concepts
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study