APPLICATIONSPolitical Marketing
NEURO GARAGE · SCIENTIFIC SERVICE · POL07Hidden Perception
Do you know what your voters really think about you—and do not tell you?
Every protocol is configured to the objective, sample and measurement environment.
Research protocolHidden Perception
Do you know what your voters really think about you—and do not tell you?
Political MarketingEye Tracker BarHidden PerceptionPoliticalIAT
RESEARCH APPLICATIONPolitical Marketing
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHEye Tracker Bar
STUDY CODEPOL07
THE VALUE OF THE STUDY
From a research question to actionable evidence.
Hidden Perception applies an Implicit Association Test (IAT) with Eye Tracker Bar to examine implicit association patterns related to candidate perception, public image, attributes and comparisons between concepts or positioning. Results describe task-performance and visual-response patterns; they do not claim direct access to private thoughts.
Objective measurementProtocol-defined interpretationDecision-oriented reporting
01 / Scientific objective
Do you know what your voters really think about you—and do not tell you?
Hidden Perception applies an Implicit Association Test (IAT) with Eye Tracker Bar to examine implicit association patterns related to candidate perception, public image, attributes and comparisons between concepts or positioning. Results describe task-performance and visual-response patterns; they do not claim direct access to private thoughts.
Controlled in-person IAT
02 / Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
03 / Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the candidate / concept categories and attribute pairs for the IAT.
Run the standardized 3-minute IAT with Eye Tracker Bar for N = 30 participants.
Measure response latency, response accuracy and visual behavior across congruent and incongruent task blocks.
Calculate association-strength and candidate–attribute response patterns according to the approved protocol.
Report the implicit-association profile descriptively without converting it into individual political targeting.
05 / Expected study outputs
What the research delivers
01Implicit Association Strength
02Association Direction
03Reaction Time
04Response Accuracy
05Candidate–Attribute Associations
06Congruent vs. Incongruent Responses
07Response Latency by Category
08Implicit Perception Profile
09Visual Attention During IAT
10Fixation Patterns
11Comparison Between Tested Concepts
SCIENTIFIC EVIDENCE
Observe. Measure. Decide.
The deliverables depend on the approved study protocol. The examples below are categories of outputs and potential decisions, not fabricated participant data or promised findings.
Appropriate instrumentation
Eye Tracker Bar
Protocol-based metrics
Implicit Association Strength
Association Direction
Reaction Time
Decisions supported
Compare candidate-image association patterns
Compare public-image attributes
Compare concepts or positioning
Measurement outputs and interpretation must follow data-quality checks and the actual scientific protocol. No sample findings are represented here.
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗NEXT STEP
Define the right study, not just the equipment.
Tell us your research question. We will discuss the sample, measurement setting, technologies and reporting requirements before confirming the scope.
SCIENTIFIC SERVICEHidden Perception
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