POL06 · Political Marketing
Rally Moodometer
At what moments in your speech do you connect emotionally with the crowd—and when does that connection begin to fall?
Research protocolRally Moodometer
At what moments in your speech do you connect emotionally with the crowd—and when does that connection begin to fall?
Political MarketingHigh-Resolution CamerasDrone-Based RecordingFaceReader DesktopRallyMeeting
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHHigh-Resolution Cameras · Drone-Based Recording · FaceReader Desktop
STUDY CODEPOL06
The research question
At what moments in your speech do you connect emotionally with the crowd—and when does that connection begin to fall?
Rally Moodometer analyzes observable audience facial-expression patterns throughout a political meeting or rally. High-resolution cameras connected to drones capture the event and usable audience faces are processed with FaceReader Desktop, synchronized to the speech timeline for aggregate analysis.
Real-world political meetingRallyPublic speech / event
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the event, speech timeline and camera / drone capture plan.
Record the full meeting using high-resolution drone-based cameras under the approved operational and privacy protocol.
Process usable audience facial footage with FaceReader Desktop.
Synchronize aggregate facial-expression measures with the speech timeline and key message segments.
Report the evolution of observable audience response across the full meeting.
Typical outputs
What this specific study can produce
01Audience Emotion Timeline
02Dominant Facial Expressions
03Valence Timeline
04Arousal Timeline
05Emotional Peaks
06Emotional Drops
07High-Response Moments
08Low-Response Moments
09Response by Speech Segment
10Reaction to Key Messages
11Reaction to Slogan
12Reaction to Candidate Entrance
13Reaction to Closing
14Emotional Response Evolution
15Audience Response Comparison by Moment
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
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