POL05 · Political Marketing
Gesture Tester
Does your face communicate the same thing as your words?
Media training supported by objective facial-expression analysis.
Media training supported by objective facial-expression analysis.Gesture Tester
Does your face communicate the same thing as your words?
Political MarketingFaceReader DesktopGesturePoliticalMedia Training
FIELDPolitical Marketing
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHFaceReader Desktop
STUDY CODEPOL05
The research question
Does your face communicate the same thing as your words?
Gesture Tester is a media-training protocol centered on videos of the candidate or spokesperson delivering a message. FaceReader Desktop is used to analyze observable facial-expression patterns across the recording and compare them with the intended content, helping identify moments of communication incongruence before a new recording is reviewed.
Recorded media-training sessionCandidate-message video
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Record the candidate or spokesperson delivering the approved message.
Process the video with FaceReader Desktop and synchronize facial-expression metrics with the message timeline.
Review dominant expression, intensity, valence, arousal, neutrality and expression transitions by message segment.
Identify moments where observable expression and intended message appear incongruent, overexpressed or underexpressed.
Repeat the recording when required and compare versions as part of the media-training process.
Typical outputs
What this specific study can produce
01Facial Expression Timeline
02Dominant Expression
03Expression Intensity
04Valence Timeline
05Arousal Timeline
06Neutrality Level
07Emotional Peaks
08Expression Changes
09Message–Expression Congruence
10Congruence by Message Segment
11Incongruent Moments
12Overexpression / Underexpression Moments
13Emotional Transition Points
14Before vs. After Training Comparison
15Final Communication Profile
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
DensoPublic precedent
Expert inspector gaze recordings used to reduce onboarding time and improve training.
View public source ↗02Pigeon GlobalPublic precedent
Eye tracking used to standardize expert visual-inspection skills and reduce training time.
View public source ↗03KubotaPublic precedent
Inspection-training and digital-transformation work using eye tracking.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study