APPLICATIONSPolitical Marketing
NEURO GARAGE · SCIENTIFIC SERVICE · POL05Gesture Tester
Does your face communicate the same thing as your words?
Media training supported by objective facial-expression analysis.
Every protocol is configured to the objective, sample and measurement environment.
Media training supported by objective facial-expression analysis.Gesture Tester
Does your face communicate the same thing as your words?
Political MarketingFaceReader DesktopGesturePoliticalMedia Training
RESEARCH APPLICATIONPolitical Marketing
FIELDPolitical Marketing
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHFaceReader Desktop
STUDY CODEPOL05
THE VALUE OF THE STUDY
From a research question to actionable evidence.
Gesture Tester is a media-training protocol centered on videos of the candidate or spokesperson delivering a message. FaceReader Desktop is used to analyze observable facial-expression patterns across the recording and compare them with the intended content, helping identify moments of communication incongruence before a new recording is reviewed.
Objective measurementProtocol-defined interpretationDecision-oriented reporting
01 / Scientific objective
Does your face communicate the same thing as your words?
Gesture Tester is a media-training protocol centered on videos of the candidate or spokesperson delivering a message. FaceReader Desktop is used to analyze observable facial-expression patterns across the recording and compare them with the intended content, helping identify moments of communication incongruence before a new recording is reviewed.
Recorded media-training sessionCandidate-message video
02 / Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
03 / Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Record the candidate or spokesperson delivering the approved message.
Process the video with FaceReader Desktop and synchronize facial-expression metrics with the message timeline.
Review dominant expression, intensity, valence, arousal, neutrality and expression transitions by message segment.
Identify moments where observable expression and intended message appear incongruent, overexpressed or underexpressed.
Repeat the recording when required and compare versions as part of the media-training process.
05 / Expected study outputs
What the research delivers
01Facial Expression Timeline
02Dominant Expression
03Expression Intensity
04Valence Timeline
05Arousal Timeline
06Neutrality Level
07Emotional Peaks
08Expression Changes
09Message–Expression Congruence
10Congruence by Message Segment
11Incongruent Moments
12Overexpression / Underexpression Moments
13Emotional Transition Points
14Before vs. After Training Comparison
15Final Communication Profile
SCIENTIFIC EVIDENCE
Observe. Measure. Decide.
The deliverables depend on the approved study protocol. The examples below are categories of outputs and potential decisions, not fabricated participant data or promised findings.
Appropriate instrumentation
FaceReader Desktop
Protocol-based metrics
Facial Expression Timeline
Dominant Expression
Expression Intensity
Decisions supported
Identify message segments requiring further media training
Compare successive recordings
Review observable expression–message congruence
Measurement outputs and interpretation must follow data-quality checks and the actual scientific protocol. No sample findings are represented here.
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
DensoPublic precedent
Expert inspector gaze recordings used to reduce onboarding time and improve training.
View public source ↗02Pigeon GlobalPublic precedent
Eye tracking used to standardize expert visual-inspection skills and reduce training time.
View public source ↗03KubotaPublic precedent
Inspection-training and digital-transformation work using eye tracking.
View public source ↗NEXT STEP
Define the right study, not just the equipment.
Tell us your research question. We will discuss the sample, measurement setting, technologies and reporting requirements before confirming the scope.
SCIENTIFIC SERVICEGesture Tester
Request proposal