POL02 · Political Marketing
Radio Spot Tester
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Research protocolRadio Spot Tester
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Political MarketingGSRRadioPoliticalAudio
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHGSR
STUDY CODEPOL02
The research question
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Radio Spot Tester measures physiological activation while participants listen to political radio spots, phrases, voice treatments, jingles and closings. The protocol uses GSR only and reports arousal / activation rather than positive or negative emotional valence.
Controlled listening environment
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the radio spot versions and the phrases, jingles, slogans or closings to compare.
Record a baseline and expose participants to the approved audio under a controlled GSR protocol.
Synchronize skin-conductance response with the audio timeline.
Identify activation peaks, response latency, recovery and low-response segments.
Report comparative physiological activation by version and by audio segment.
Typical outputs
What this specific study can produce
01Arousal Timeline
02Skin Conductance Response (SCR)
03Peak Intensity
04Peak Frequency
05Response Latency
06Recovery Time
07Tonic Activation Level
08Phasic Responses
09Activation by Phrase / Segment
10Activation by Slogan
11Activation by Jingle
12Activation by Closing
13High-Arousal Moments
14Low-Arousal / Flat Response Moments
15Version Comparison
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
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