APPLICATIONSPolitical Marketing
NEURO GARAGE · SCIENTIFIC SERVICE · POL02Radio Spot Tester
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Every protocol is configured to the objective, sample and measurement environment.
Research protocolRadio Spot Tester
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Political MarketingGSRRadioPoliticalAudio
RESEARCH APPLICATIONPolitical Marketing
FIELDPolitical Marketing
EXECUTIONIn-person execution
TECHNOLOGY PATHGSR
STUDY CODEPOL02
THE VALUE OF THE STUDY
From a research question to actionable evidence.
Radio Spot Tester measures physiological activation while participants listen to political radio spots, phrases, voice treatments, jingles and closings. The protocol uses GSR only and reports arousal / activation rather than positive or negative emotional valence.
Objective measurementProtocol-defined interpretationDecision-oriented reporting
01 / Scientific objective
Which radio spot generates the strongest physiological activation and keeps listeners connected to the campaign message?
Radio Spot Tester measures physiological activation while participants listen to political radio spots, phrases, voice treatments, jingles and closings. The protocol uses GSR only and reports arousal / activation rather than positive or negative emotional valence.
Controlled listening environment
02 / Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
03 / Typical protocol · Political Marketing
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the radio spot versions and the phrases, jingles, slogans or closings to compare.
Record a baseline and expose participants to the approved audio under a controlled GSR protocol.
Synchronize skin-conductance response with the audio timeline.
Identify activation peaks, response latency, recovery and low-response segments.
Report comparative physiological activation by version and by audio segment.
05 / Expected study outputs
What the research delivers
01Arousal Timeline
02Skin Conductance Response (SCR)
03Peak Intensity
04Peak Frequency
05Response Latency
06Recovery Time
07Tonic Activation Level
08Phasic Responses
09Activation by Phrase / Segment
10Activation by Slogan
11Activation by Jingle
12Activation by Closing
13High-Arousal Moments
14Low-Arousal / Flat Response Moments
15Version Comparison
SCIENTIFIC EVIDENCE
Observe. Measure. Decide.
The deliverables depend on the approved study protocol. The examples below are categories of outputs and potential decisions, not fabricated participant data or promised findings.
Appropriate instrumentation
GSR
Protocol-based metrics
Arousal Timeline
Skin Conductance Response (SCR)
Peak Intensity
Decisions supported
Compare radio-spot versions by physiological activation
Identify phrases or segments associated with activation peaks
Locate flat-response segments
Measurement outputs and interpretation must follow data-quality checks and the actual scientific protocol. No sample findings are represented here.
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
OA
Operate A/SPublic precedent
Copenhagen PR bureau evaluated election posters with eye tracking, facial-expression analysis and GSR.
View public source ↗02G
GooglePublic precedent
Publicly documented advertising-attention research using eye tracking; comparable methodology for creative testing, though not a political campaign study.
View public source ↗03M/
Meta / FacebookPublic precedent
Publicly documented TV-advertising eye-tracking research; comparable ad-attention methodology, not evidence of a political-campaign engagement.
View public source ↗NEXT STEP
Define the right study, not just the equipment.
Tell us your research question. We will discuss the sample, measurement setting, technologies and reporting requirements before confirming the scope.
SCIENTIFIC SERVICERadio Spot Tester
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