CBR14 · Consumer Behavior Research
Emotional Human Factors (EHF)
What emotion was this person authentically expressing throughout the recording?
Research protocolEmotional Human Factors (EHF)
What emotion was this person authentically expressing throughout the recording?
Consumer Behavior ResearchFaceReader from videoEhfEmotionVideo Analysis
FIELDConsumer Behavior Research
EXECUTIONOnline execution
TECHNOLOGY PATHFaceReader from video
STUDY CODECBR14
The research question
What emotion was this person authentically expressing throughout the recording?
Emotional Human Factors (EHF) analyzes an already recorded video containing exactly one visible person. The protocol reconstructs facially expressed emotion across the recording without requiring a new participant session.
Analysis of pre-recorded video
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Receive the approved pre-recorded source video.
Verify that exactly one person is visible for the analytical sequence.
Process facially expressed emotion across the complete video timeline.
Locate dominant emotions, valence, intensity, peaks, drops and emotional transitions by segment.
Deliver the emotional timeline and comparative profile across moments of the same recording.
Typical outputs
What this specific study can produce
01Emotion timeline
02Dominant emotion by segment
03Valence by segment
04Emotional intensity by segment
05Emotional peaks
06Emotional drops
07Emotional transitions
08Comparative emotional profile across the video
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
In-store shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper study using wearable eye tracking to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of remote eye-tracking consumer research for mobile/media behavior.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
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