CBR10 · Consumer Behavior Research
Engagement
Are you really keeping your audience engaged—or are you losing them?
Research protocolEngagement
Are you really keeping your audience engaged—or are you losing them?
Consumer Behavior ResearchOnline Eye TrackingOnline FaceCodingEye Tracking BarEngagementAttention
FIELDConsumer Behavior Research
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHOnline Eye Tracking · Online FaceCoding · Eye Tracking Bar · FaceReader Desktop
STUDY CODECBR10
The research question
Are you really keeping your audience engaged—or are you losing them?
Engagement synchronizes visual attention and facially expressed emotion across dynamic content to reveal where the audience remains engaged, where attention falls, and which moments successfully re-engage them.
OnlineControlled in-person desktop evaluation
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the content, scenes and engagement question.
Capture synchronized attention and emotional-response signals across the full content timeline.
Locate sustained-attention periods, attention drops, re-engagement, emotional peaks, ignored moments and scene performance.
Synchronize attention and emotion to identify the strongest and weakest scenes.
Translate the evidence into editing, duration, storytelling, scene order and content-optimization decisions.
Typical outputs
What this specific study can produce
01Engagement timeline by scene
02Attention curve
03Emotional curve
04Drop-off moments
05Re-engagement moments
06Strongest scenes
07Weakest scenes
08Attention-emotion synchronization
09Overall engagement score
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
In-store shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper study using wearable eye tracking to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of remote eye-tracking consumer research for mobile/media behavior.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study