CBR09 · Consumer Behavior Research
Emotional Response
What emotion are you truly awakening in your audience?
Research protocolEmotional Response
What emotion are you truly awakening in your audience?
Consumer Behavior ResearchOnline FaceCodingFaceReader DesktopEmotionEmotional ResponseValence
FIELDConsumer Behavior Research
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHOnline FaceCoding · FaceReader Desktop
STUDY CODECBR09
The research question
What emotion are you truly awakening in your audience?
Emotional Response reconstructs facially expressed emotional response across visual and audiovisual communication. Analysis is performed scene by scene so the client can see not only the overall emotional profile, but exactly where emotions rise, fall or change.
OnlineControlled in-person desktop evaluation
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the stimuli and the scene / segment structure that matters to the research question.
Capture facially expressed response through Online FaceCoding or FaceReader Desktop.
Build a scene-by-scene emotional timeline including basic emotions, valence, intensity, peaks, drops and emotional consistency.
Compare scenes and audience profiles to identify the strongest and weakest emotional moments.
Translate the findings into narrative, scene, timing, message, editing and campaign decisions.
Typical outputs
What this specific study can produce
01Emotional timeline by scene
02Dominant emotion by scene
03Emotional intensity by scene
04Valence by scene
05Emotional peaks
06Emotional drop-off points
07Emotional consistency
08Emotion frequency
09Emotional response by audience profile
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
In-store shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper study using wearable eye tracking to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of remote eye-tracking consumer research for mobile/media behavior.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study