CBR07 · Consumer Behavior Research
Findability
Can people find what matters—fast?
Research protocolFindability
Can people find what matters—fast?
Consumer Behavior ResearchOnline Eye TrackingEye Tracking BarFindabilitySearchVisibility
FIELDConsumer Behavior Research
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHOnline Eye Tracking · Eye Tracking Bar
STUDY CODECBR07
The research question
Can people find what matters—fast?
Findability measures how quickly and consistently people can locate a product, element or piece of information when they need it. It connects visual search efficiency with interactions, competing elements and purchase-intention behavior to reveal what helps—or prevents—the target from being found.
OnlineControlled in-person desktop evaluation
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the target item, competing elements, search task and success criteria.
Run the approved online or Eye Tracking Bar protocol while participants search naturally.
Measure time-to-find, success rate, search path, fixation sequence, missed targets, false selections, hesitation and interactions.
Connect findability with purchase intention using Take The Product, Leave The Product and Carry The Product outputs where relevant.
Translate the evidence into placement, hierarchy, navigation, naming, signage, layout and category-structure decisions.
Typical outputs
What this specific study can produce
01Findability success rate
02Time-to-target
03Search path
04Gaze sequence
05Failed searches
06Wrong selections / false targets
07Competing elements
08Search efficiency
09Visual obstacles
10Hesitation points
11Interactions
12Purchase intention · Take The Product
13Purchase intention · Leave The Product
14Purchase intention · Carry The Product
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
In-store shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper study using wearable eye tracking to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of remote eye-tracking consumer research for mobile/media behavior.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study