CBR06 · Consumer Behavior Research
Visual Attention / Visibility
Are people really seeing and understanding your message?
Research protocolVisual Attention / Visibility
Are people really seeing and understanding your message?
Consumer Behavior ResearchOnline Eye TrackingEye Tracking BarAttentionVisibilityVisual Hierarchy
FIELDConsumer Behavior Research
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHOnline Eye Tracking · Eye Tracking Bar
STUDY CODECBR06
The research question
Are people really seeing and understanding your message?
Visual Attention / Visibility evaluates whether critical visual information is actually seen and processed across advertising, packaging, signage, POP, interfaces, documents, displays and other visual communications.
OnlineControlled in-person desktop evaluation
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the visual message, critical elements, AOIs and comprehension objective.
Expose participants through the approved online or in-person eye-tracking protocol.
Measure visibility, first fixation, time-to-first-fixation, fixation count / duration, attention distribution and visual hierarchy.
Identify blind spots, ignored elements and areas that fail to support the intended message.
Translate the evidence into changes to placement, contrast, size, hierarchy, composition and comprehension.
Typical outputs
What this specific study can produce
01Heatmaps
02Gaze plots
03Visibility score
04First fixation
05Time-to-see / TTFF
06Fixation count
07Fixation duration
08Dwell by AOI
09Blind spots
10Attention share
11Visual hierarchy
12Ignored elements
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
Tongji UniversityPublic precedent
Eye-tracking classroom used in applied learning and human-centered design research.
View public source ↗02Peking UniversityPublic precedent
Eye-tracking classroom program used in teaching and student research.
View public source ↗03Slovak University of TechnologyPublic precedent
Eye-tracking classroom and lab used to study e-learning and human-computer interaction.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study