CBR05 · Consumer Behavior Research
Audience Measurement
Are people just passing by—or is your media actually earning their attention?
Measure who is actually watching, for how long, and which content truly earns attention.
Measure who is actually watching, for how long, and which content truly earns attention.Audience Measurement
Are people just passing by—or is your media actually earning their attention?
Consumer Behavior ResearchAMPAudienceMeasurementDOOH
FIELDConsumer Behavior Research
EXECUTIONIn-person execution
TECHNOLOGY PATHAMP
STUDY CODECBR05
The research question
Are people just passing by—or is your media actually earning their attention?
Audience Measurement provides continuous real-time audience intelligence for DOOH, Retail Media, Digital Signage and other physical-screen environments. It distinguishes potential exposure from actual watching and quantifies attention, audience characteristics, content performance and screen / location performance.
DOOHRetail MediaDigital SignageStoresShopping centersAirportsStationsEventsOther physical-screen environments
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the physical screen / point, campaign, content schedule and audience-performance objectives.
Install and configure AMP for privacy-governed aggregate audience measurement.
Measure continuously in real time across the 45-day point period.
Quantify impressions, actual watchers, watch rate, dwell time, attention time, demographic segments, content performance and screen / location performance.
Translate the evidence into creative, scheduling, placement, media-planning and investment decisions.
Typical outputs
What this specific study can produce
01Total impressions
02Actual watchers
03Watch rate
04Dwell time
05Attention time
06Demographic profile
07Audience by hour / day
08Content performance
09Campaign comparison
10Screen / location performance
11Watchers per play
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
In-store shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper study using wearable eye tracking to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of remote eye-tracking consumer research for mobile/media behavior.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study