CBR04 · Consumer Behavior Research
UX Research
Does your digital experience turn attention into action—without friction?
See what users notice, miss and struggle with before the click.
See what users notice, miss and struggle with before the click.UX Research
Does your digital experience turn attention into action—without friction?
Consumer Behavior ResearchOnline Eye TrackingEye Tracking BarUxUsabilityInterface
FIELDConsumer Behavior Research
EXECUTIONOnline or in-person execution
TECHNOLOGY PATHOnline Eye Tracking · Eye Tracking Bar
STUDY CODECBR04
The research question
Does your digital experience turn attention into action—without friction?
UX Research measures how users visually explore, understand and act within websites, apps, software, platforms, dashboards, prototypes and other digital interfaces. It reveals what users considered before an action—not only the click or event that was eventually logged.
OnlineControlled in-person desktop evaluation
Technology configuration
Measurement follows the task
The technology path shown here is the approved structure for this service. The exact protocol is configured around the research question, environment and participant flow.
Typical protocol · Consumer Behavior Research
How this study is executed.
The protocol below reflects the service definition developed for Neuro Garage. Final details are confirmed before execution.
Define the priority user journeys, tasks, screens and success criteria.
Run the approved online or controlled eye-tracking protocol while users complete real or prototype tasks.
Measure visual attention, attention before action, findability, navigation, task completion, hesitation, errors, CTA visibility and visual hierarchy.
Locate blind spots, friction points, ignored interface elements and moments of unnecessary visual / cognitive demand.
Translate the evidence into information-architecture, navigation, flow, CTA and conversion decisions.
Typical outputs
What this specific study can produce
01Task success rate
02Time-on-task
03Time-to-find
04Gaze path
05Heatmaps
06Fixation maps
07Scanning patterns
08Blind spots
09Hesitation points
10CTA performance
11Navigation errors
12Friction map
13Visual hierarchy
14Attention before action
15User journey
Decisions supported
What the client can change with the evidence
The study is designed to translate observed behavior into concrete operational, people, design or risk-management decisions.
Industry references / comparable applications
Who has used comparable research approaches?
Publicly documented examples from companies and institutions worldwide. These organizations are not presented as Neuro Garage clients, and the examples do not imply they purchased this exact Neuro Garage protocol.
01
UnileverPublic precedent
Shopper and packaging research using eye tracking to understand attention and package performance.
View public source ↗02Toyota CanadaPublic precedent
Showroom shopper research to understand buyer attention and the purchase journey.
View public source ↗03Procter & GamblePublic precedent
Documented user of consumer-research eye tracking for product and media behavior studies.
View public source ↗Scientific configuration
The method follows the question
Technology is selected because it is scientifically appropriate for the research objective, not because a device must be used. Santiago configures the study scope, stimuli, participant flow and measurement path before execution.
Discuss this study